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CMS and SEO - supposedly without ties, in fact, close friends

For Advertising Club Central Switzerland Brunner Thomas Fischer of AG, print and media, Kriens on Monday 21 AAL January in Lucerne on trends and future scenarios in online marketing speak.

In particular, the importance of search engine optimization (SEO) and the role of the CMS, as appropriate, explained. Following the presentation was the discussion and during the cocktail parties the opportunity to work with the web specialists Brunner to engage in conversation and to clarify open questions.

more information and SEO measures which the Brunner CMS already supports standard, there is the following link: Brunner CMS and SEO

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XHTML valid flash file integrate, with alternate image

To include a proper Flash animation which also W3C valid XHTML code generated and automatically for non-existing Macromedia Flash displays an alternative image, then the proper code to be used:

\u0026lt;object type = "application / x-shockwave-flash "data =" http://url.ch/logo.swf "id =" flash movie "codebase =" http://download.macromedia.com/pub/
shockwave / cabs / flash / swflash.cab
# version = 6,0,0,0 "height =" 40 "width =" 315 ">
\u0026lt;param name="movie" value="http://url.ch/logo.swf" />
\u0026lt;param name = "quality" value = "best" />
\u0026lt;param name="quality" value="false" />
\u0026lt;param name="play" value="true" />
\u0026lt;- alternative Image -> \u0026lt;img src="images/bg_navi.jpg" alt="logo" id="flashimage" height="40" width="315" /> \u0026lt;- end alternative image - >
\u0026lt;/>

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CSS Fonts standardization

common problem of object use with relative font sizes is to normalize the font size. This is a fixed physical font size of 13 pixels (using the Yahoo YUI Fonts CSS ) defines what is in the main CSS file inside loaded as follows:

@ import url ("fonts.css");


From here on, all fonts with percentages specified relative, based on the 13 pixels. For example, a font size of 12 pixels by 93% is defined as follows:

content div # p, div # content li, div # content td p {font
-size: 93%;
}

div # content li li {
font-size: 100%;}



These CSS properties all font sizes can be on almost all browsers display the same font size in which it will be in our CMS backend WYSIWYG editor (TinyMCE) pixels accurately. This provides, incidentally, the relative font sizes display for accessible websites.

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page when calling print directly

There are always pages are printed on the website with the high-resolution images and logos. Now this is the Brunner CMS using a master copy and the associated print CSS. These can be customized according to your wishes. The page you requested can Ausdrukcen to the visitor either by link, a browser menu (File - Print Preview) or directly with the following JavaScript command in the HTML code on the page to be in a "cell script" is executed:


print ("

\u0026lt;script language="Javascript">
window.print ();
\u0026lt;/ script> ;

");